We have been made aware that there are external parties falsely claiming to carry out financial services on behalf of Goldman Sachs (including Goldman Sachs Asset Management International and Goldman Sachs International) in order to market fake investment products and to solicit monetary payments. These external parties may pose as Goldman Sachs through the use of fraudulent communications via email, instant messaging or phone, as well as through the use of fake brochures and other documents containing Goldman Sachs branding and logos.
The Financial Conduct Authority of UK has issued warnings about these fraudulent activities which can be found here and here.
It is important to know that any communication you receive from Goldman Sachs would only come from an @gs.com e-mail address and/or be found on the goldmansachs.com website. Further information regarding how you can protect yourself from fraudulent activity online and how you can contact us about this can be found on the Goldman Sachs Security page, available here.
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Being consistent in the way you communicate who you are and what you do is critical to your brand. Think about it. When people ask, “What do you do?” or “What makes you different?” the consistency of your message is key.
At Goldman Sachs Asset Management, our Business Practices team analyzes communication strategies through what we call the “Branding Continuum.” Across all mediums, there needs to be:
• Benefit language explaining why the client should care
• And, multiple touch points of communication to clients and prospects
We can help you build a message and brand that has impact. One that attracts clients and prospects to you, and one that truly creates “presence in your absence.”