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Participants learn to assess and adapt to emotional factors which play roles in decision-making.

Workshop Overview

Buy low, sell high. Sounds simple. Why can’t more investors do it? Often, the answer is behavioral in nature. Research shows that investors often buy too high and sell too low, underscoring the role of emotional decision making in investing. For financial advisors, the challenge is to cultivate strategies for becoming effective managers of behavior, not just managers of money. 

Our process entails (1) understanding the role of emotions, psychology and biases, (2) developing a client communication plan aimed at dealing with and anticipating biases and outside influences, and (3) developing strategies intended to influence behavior, such as finding reliable, consistent and objective sources of market and economic data and developing “deeper” profiling questions to anticipate client emotions. 

We believe understanding behavioral finance begins with an understanding of recent years’ advances over traditional economic theory: 

The Impact of Emotions and the Role of Filters

Behavioral Finance

For illustrative purposes only.



Workshop to help you build business and drive sustainable growth in advisor practices. Contact your GSAM representative for more information.


Individual Style: Understanding Client Signals

Advisors must understand their clients and understand themselves. We examine several behavioral styles and and what advisors can do to be more effective.


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Funds Client Service