While people have always been “social,” the digital age has transformed many of our interactions. “Social media” is a set of tools, features and functions that provide people with new forms of communication. Why is this disruptive? The ways that information can be learned and influence can be achieved have changed. The speed at which people can communicate is nearly instantaneous. Increasingly, financial advisors are participating in this social media revolution.
Social media provides a platform to share information, understand clients and build a community of people interested in hearing from you. Platforms such as LinkedIn, Facebook and Twitter help people find your ideas and insights when they are looking for information about you.
To help identify the “So What?” in social media, we identify a number of themes that matter in your business. In the digital age, we believe social media can affect your practice in at least six distinct ways:
|1. Reputation||2. Productivity|
|3. Collaboration||4. Information
|5. Client Innovation||6. Relationships|
1Understanding Today's Affluent Investor by The Oechsli Institute and Cetera Financial Group, June 2013. For illustrative purposes only.
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