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What Makes Generation Y Different?

Millennials (also known as Generation Y) are the largest demographic wave in history and the global economy’s main source of wealth and spending. Find out more about the GS Global Millennials Equity Portfolio and how it invests in corporate beneficiaries of the ‘Millennial Effect’.

A Closer Look at the GS Global Millennials Equity Portfolio

The Millennial Effect


3 Questions with…

Laura Destribats, Co-Portfolio Manager, GS Global Millennials Equity Portfolio


Why is this trend

The millennial generation (Generation Y), has grown up in the midst of a technological revolution.

This has resulted in changing spending and lifestyle preferences, from which investors are likely to be presented with a wide range of opportunities.

What type of companies do you look for?

We aim to identify companies whose future growth has high exposure to the rising spending of the global millennial.

These may be new companies that have developed products or services, or companies adapting to capture this opportunity.

What themes are driving your investment decisions?

We think investors need to “future proof” their portfolios to benefit from the disruptive trends driven by the millennials generation.

At the moment, the Portfolio has a heavy technology bias, but it may change in the future and our job is to think ahead.

Investment Solution

We believe Millennials are reshaping markets and have the potential to impact businesses across sectors and geographies. The GS Global Millennials Equity Portfolio seeks to connect clients to this evolving consumer story.


Where Do We See Investment Opportunities?

Our research has shown that Millennials are driving a series of trends that will shape tomorrow’s investment opportunities. The following case studies highlight a number of businesses that we believe are benefitting from this secular growth theme.

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