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What Makes Generation Y Different?

Millennials (also known as Generation Y) are the largest demographic wave in history and the global economy’s main source of wealth and spending. Find out more about the GS Global Millennials Equity Portfolio and how it invests in corporate beneficiaries of the ‘Millennial Effect’.

What’s the Millennial Impact?


Take the quiz to learn about Millennial trends we believe create significant investment opportunities.

Question ? of ?
On average, how many times do Millennials check their phones daily?
Millennials check their phones on average 150 times per day; making consumer choices (payments, e-commerce) and staying connected to the world (social media, emails). This creates a massive amount of data providing interesting investment opportunities (Qualtrics.com, 2016).
Question ? of ?
By 2023, the Chinese mobile payments services market is expected to reach which figure?
In 2018 mobile payment volume reached $42 trillion in China and is projected to reach $96.73 trillion by 2023, driven by increased demand for ecommerce. These evolving spending patterns create ramifications for retailers and the wider financial services industry (Payments Cards and Mobile, 2019).
Question ? of ?
How many internet-connected devices might an average household own by 2022?
Due to their familiarity with technology, Millennials have been the early adopters of connected devices which are now common place. By 2022, the average household with two teenage children will own roughly 50 internet-connected devices, which is will be a total of 42.6 billion devices connected to the Internet of Things globally. (Organization for Economic Co-operation and Development, 2013, and Statista, 2019).
Question ? of ?
There are 3.2 billion letters in the Human Genome (our genetic data). If printed out, how long would the letters extend to?
If printed out 1mm apart, the 3.2 billion letters in your genome would extend 3,000km (1,864 miles). That is about the distance from London to the Canary Islands. Genome data is being used to create personalised and targeted medicine and healthcare treatments. Over the next 20 years, it will be the Millennial generation that will be the main beneficiaries (Your Genome, 2017).
Question ? of ?
How much on average do US Millennials spend on entertainment?
US Millennials spend on average US$165/month on entertainment compared to Generation X (40—54 year olds), who spend US$100/month. Millennials prefer to spend on experiences, such as live events and spectator sports, opening up potential investment opportunities (McKinsey Millennial Survey, 2016).
Question ? of ?
Which European country has the wealthiest Millennials as measured by per capita income?
People in their early thirties in Norway have an average annual disposable household income of approximately £46,000 (around 460,000 kroner) compared to those in the UK around £27,500 (Resolution Foundation, 2018).
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We think we can help you strengthen your knowledge. Find out more about the GS Global Millennials Equity Portfolio and how it invests in corporate beneficiaries of the ‘Millennial Effect’.
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We think we can help you strengthen your knowledge. Find out more about the GS Global Millennials Equity Portfolio and how it invests in corporate beneficiaries of the ‘Millennial Effect’.
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Impressive work, though we’d love to help you expand your knowledge further.

Would you like to learn more?

A Closer Look at the GS Global Millennials Equity Portfolio


The Millennial Effect

  

3 Questions with…


Laura Destribats, Co-Portfolio Manager, GS Global Millennials Equity Portfolio

 

Why is this trend
important?
+

The millennial generation (Generation Y), has grown up in the midst of a technological revolution.

This has resulted in changing spending and lifestyle preferences, from which investors are likely to be presented with a wide range of opportunities.

What type of companies do you look for?
+

We aim to identify companies whose future growth has high exposure to the rising spending of the global millennial.

These may be new companies that have developed products or services, or companies adapting to capture this opportunity.

What themes are driving your investment decisions?
+

We think investors need to “future proof” their portfolios to benefit from the disruptive trends driven by the millennials generation.

At the moment, the Portfolio has a heavy technology bias, but it may change in the future and our job is to think ahead.

Investment Solution


We believe Millennials are reshaping markets and have the potential to impact businesses across sectors and geographies. The GS Global Millennials Equity Portfolio seeks to connect clients to this evolving consumer story.

 

Where Do We See Investment Opportunities?

Our research has shown that Millennials are driving a series of trends that will shape tomorrow’s investment opportunities. The following case studies highlight a number of businesses that we believe are benefitting from this secular growth theme.