Our services in the selected location:
  • No services available for your region.
Select Location:
Remember my selection
Your browser is out of date. It has known security flaws and may not display all features of this and other websites
THE POWER OF NICHE MARKETING 

THE POWER OF NICHE MARKETING

Participants examine their current client base to identify any niches, also considering whether they wish to develop a niche to help grow their business. 

Workshop Overview

How can advisors distinguish themselves in a competitive marketplace? We believe one way is to cultivate a niche, or specialty, in a market unoccupied by others. Studies have shown that developing a niche helps increase referrals and boosts overall productivity and profitability.

Through a presentation on best practices, pair activities on specialization benefits, and an exercise to help identify fruitful niches in participants’ existing clientele, this workshop seeks to help advisors identify, pursue and “own” a particular niche.

To pinpoint your specialty, we identify eight attributes of niche marketing advisors may consider:

  1. Narrow definition
  2. Active communication
  3. Extensive opportunities
  4. High degree of prospects
  5. Easy accessibility
  6. Shared affinity
  7. Collective culture
  8. Distinctively yours

Three Different Types of Marketing

For illustrative purposes only.


Interested in Participating?

Workshop to help you build business and drive sustainable growth in advisor practices. Contact your GSAM representative for more information.

Our practice management workshops and personal consultations provide tailored business strategies designed to help our clients strengthen key aspects of their practices to maximize business growth. 

RELATED TOPICS

Marketing to Millennials

We offer a few simple steps for connecting with millennials

Empower! Marketing to Today's Women

Review financial needs and concerns which often arise for women. We offer tips on how to add value to female clients and identify what women tend to seek in an advisor.

CONTACT US See More

For More Information
Broker/Dealers
Independents/RIAs
Banks
Retirement Services
Client Service
A & C Shares
Institutional Shares