How can advisors distinguish themselves in a competitive marketplace? We believe one way is to cultivate a niche, or specialty, in a market unoccupied by others. Studies have shown that developing a niche helps increase referrals and boosts overall productivity and profitability.
Through a presentation on best practices, pair activities on specialization benefits, and an exercise to help identify fruitful niches in participants’ existing clientele, this workshop seeks to help advisors identify, pursue and “own” a particular niche.
To pinpoint your specialty, we identify eight attributes of niche marketing advisors may consider:
For illustrative purposes only.
Workshop to help you build business and drive sustainable growth in advisor practices. Contact your GSAM representative for more information.
Our practice management workshops and personal consultations provide tailored business strategies designed to help our clients strengthen key aspects of their practices to maximize business growth.