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The Branding Continuum 

The Branding Continuum

The Branding Continuum

Being consistent in the way you communicate who you are and what you do is critical to your brand. Think about it. When people ask, “What do you do?” or “What makes you different?” the consistency of your message is key.
At Goldman Sachs Asset Management, our Business Practices team analyzes communication strategies through what we call the “Branding Continuum.” Across all mediums, there needs to be:
• Consistency
• Benefit language explaining why the client should care
• And, multiple touch points of communication to clients and prospects

We can help you build a message and brand that has impact. One that attracts clients and prospects to you, and one that truly creates “presence in your absence.”

The Branding Continuum


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